Pickwick "LoveJoys"

Pickwick brought me on as Creative Director in summer 2016 to start working on art direction for their metamorphic sophomore album, LoveJoys. Since then I've created three music videos, album packaging, single covers, marketing materials, merchandise, a website, promo videos, stage art, and social media content.

Thought it Was You is my third video for "LoveJoys". The band asked me if I was interested in doing a green screen video of multiple Galens singing this amazing track. I loved the idea and added the narrative of a mysterious initiation meeting happening in a small town community center. It came naturally since I was heading home for the holidays and knew I could guilt my family and friends into helping me out. My nephew's birthday party was at the community center a few years before, so I thought I had good chance of getting the space for a shoot. Thanks to Rose, aka Team Leader Bonnie, we were able to pull it altogether at the last minute, including printing the fliers and pamphlets out on my mom's printer the night before. 

Very special thanks to the Village of Massena, NY and the cast of family and friends. Glean footage filmed by Garrett Parker and Tyler Kalberg Additional background footage from mitchmartinez.com

For the lead single, Turncoat, I directed photographer Edu Bayer and videographer Malik Fakiri during a late night shoot around Staten Island, then manipulated and animated over top of the footage to create the lyric video.

The art video for the second single, Ascension, utilizes some outtakes from the Turncoat shoot, as well as a myriad of original animations and manipulated found footage. 

 

Album Art—

 

Collected promotional videos for Summer Tour, Fall Tour, an Amazon exclusive single, and a limited edition Halloween cassette. Footage from the Tour and Amazon promos edited by Garrett Parker. Color grading, titles, cel animation and motion design by Joe Rufa.

 

Gallery—

Selected single covers, unused album art designs, video stills, posters, and merch all designed by Joe Rufa.

With every note on LoveJoys, Pickwick’s execution is formidable and fluid … as if the band were re-imagining Saturday Night Fever as made by Dark Side of the Moon-era Pink Floyd ... The band sounds urgent, casual, hopeful, regretful, and sexy all at once. Pitchfork